The first ASM event was held at Playa Mamacona on January 17th. We selected 47 young ladies, ages 17-30, to volunteer to clean up 500 metros of beach, collectively cleaning up 449.5 kilograms of trash and recyclable items. Watch video now:
We worked with Life Out of Plastic (L.O.O.P.) and Movistar to produce the event. We educated the young ladies on the impact of trash in our oceans and beaches, created a fun teamwork atmosphere, and took action to clean the beach. This was a very inspirational and educational event.